Bell biv devoe poison zippyshare3/12/2024 ![]() ![]() ![]() MCA asked me to do a lot of videos for them because the BBD stuff was so incredible. Working Bell Biv DeVoe became a sensation. Biz Markie’s "Just a Friend", that was a moment. When I did Public Enemy’s "Night of the Living Baseheads", that was a big thing. LCM: When you look at your career, there are moments. Pitchfork: After your run with Biv 10, did you start doing less hip-hop? They started to dress and give themselves some of the hip-hop vibe. The R&B artists started to come out of the suits. They felt all the R&B stuff would be a lot cooler if it had a little rap feel to it. ![]() LCM: At the time, it was New Jack Swing and Teddy Riley coming along. Pitchfork: When you started to do more R&B videos off of the success of "Poison", did they always want you to put that hip-hop edge in it? To get the combination of a pop/hip-hop video was good for me and it opened a lot of doors once I did that. Hip-hop videos at that time, they didn’t spend that much money. It was the biggest video at that stage in my career, budget-wise. When they told me their whole concept for their music, I wasn’t even sure what they were talking about, but it just seemed like something really different. I know it sounds a little arrogant, but being a hip-hop guy, if I didn’t like it, I would have said, "Nah." But it just had such a cool little vibe to it. I knew it was a good song and I had never heard anything like that before. Pitchfork: Did you anticipate the success the video went on to have? ![]()
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